In the nine short years since Mark Zuckerberg launched thefacebook.com, social media has evolved from dorm room toy to boardroom tool. Last year, 73 percent of Fortune 500 companies were active on Twitter, while more than 80 percent of executives believed social media engagement led to increased sales.
So what does 2013 hold for social media in the workplace? It looks like many of the big (and sometimes overhyped) promises that have surrounded social media – better insight into customer behavior, improved office productivity with internal networks and, of course, signficant, measurable ROI – will finally begin to bear fruit. Below is a link to five ways social media will impact the way we work and the bottom line in 2013: